Make money working from own home!

How many times have you heard that phrase, pitch, advertisement, or whatever?  

Lots of times, I'm sure. It is used so much because marketers know that staying home and making money is the fondest dream of millions of people. And why not?  

So when someone offers you an opportunity to work from home, and still make enough money to live and pay all your bills, it sounds unbelievably irresistible. Of course, make-believe and reality are always two different things. Is it really possible to run a business from your own home that is more than a hobby or source of part-time income?  Can you get rich working out of your own home?  Can you really trade your day-time job for the comfort of your own home?

Well, for your information, home-based businesses are one of the fastest growing kinds of enterprises in the world today. However, the majority of home workers are not exactly getting rich.  The average work-at-home entrepreneur earns around $20,000 (ZAR R180000) per year.

As master marketer and author Dr. Jeffrey Lant became a work-at-home millionaire, and is a perfect example of what truly can be achieved if you are serious about leaving your day job, staying home, and not settling for peanuts in exchange for your freedom.  You can have it all -- you can stay home and make as much -- and more -- money than your current job provides you.

Five Key Rules 

Starting your own business out of your home is all about attitude and inspiration, but all the attitude in the world won't help you without money!

1. It Takes Commitment

Is it any secret that most people detest their jobs?  Study after study proves that most people simply dread going to work Monday morning, and they live for the freedom of the weekend.  But even that freedom is not pure because we know that it is only temporary.  It's hard to enjoy a Sunday evening when the Monday morning alarm clock is just a few hours away.

When you work for someone else, you live a regimented life.  Your body may not want to get up at 7 a.m., but you have to be at work by 8 a.m. so you lurch out of bed with a head full of sleep.

People who choose to work at home are doing more than just escaping the yoke of their master; they have made a deep, firm, life-altering decision which says that health, happiness and prosperity depend vitally on the freedom to work for ourselves, and in doing so in the comfort of the home.

We want to really emphasize that fact that to be successful in a work-at-home situation, you have to be nothing less than a fanatic; a zealot, who is utterly committed to making work-at-home not only a successful venture, but a profound commitment for life.  You must be convinced that a return to an outside office job would be the equivalent of a spiritual death sentence. If you want to be truly successful at quitting your day job, there cannot be any room for compromises.  

2. Eliminating the Home-Office Mentality

To move our work home, however, does not mean we eliminate every single thing about the traditional  office environment.  Rather, we should select what is useful and what is not.

It's a mistake to quit your job and go home with a "home-office" mentality.

By this we mean thinking small, and believing that you will automatically sacrifice a decent income in exchange for your freedom.  Please!  Do not think small!

Working at home provides many benefits.  We can save a lot of time because we don't need to commute and we have more control over our schedule.  We can save a lot of costs because we don't have the overhead requirements of larger businesses.  We can cut our stress -- and so have more energy -- because we avoid many of the characteristic problems of life in the late 21th-Century office.  We must work these advantages to our profit.

3.  Your International Headquarters

Today you only need access to technology to make the entire world come into your living room.  

We live in a unique time in history.  Satellites, fiber optics, the integrated circuit and other communications miracles means that you can be just about anywhere in the developed world and establish communication with anyone.

The telephone, the fax machine, the computer, the modem -- all of these are not only affordable they are the key to eliminating your need to drive a hectic freeway everyday to get to a place of business outside your home.

With these devices at our disposal, we should allow ourselves to "think globally."  Too often, home-based businesses focus on the narrowest market, the neighborhood, the city or country.  This is fine if you are providing a local service and are content with a certain moderate level of income.  But if you want the big income, you should not think small.  Also, you should not believe that, just because you are home-based, you cannot compete with the big companies.

The purpose of any business is to seek assess and seek out every possible market for its products and services, to ascertain whether these markets have the ability to buy these products/services, to determine whether there is sufficient profit in these markets to warrant approaching them, and, once positive assessment has been made, to launch a sustained marketing campaign that gets a significant percentage of this market to purchase the product or service in question.

Your home telecommunications machines will not only enable you to do this, but they can also help you overwhelm larger, more cumbersome traditional businesses that are your competition.

As a home-based entrepreneur, you will not have all of the disadvantages of your more traditional competitors:  no office rent, equipment or expense; no employees to pay salaries and fringe benefits for; no time wasted on meetings, employee problems, paid sick leave, etc.

All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself.

As a home-based business, you will be already positioned where the traditional business is currently struggling to move: toward the lowest possible overhead and the greatest possible concentration of money on products/service development and product/service marketing.

So, a home-based business takes full advantage of three major goals of modern business success:

(1) Vastly reduced overhead

(2) Easy access to a global market

(3) Full advantage of telecommunications.

To not have the basic telecommunications equipment is extremely short-sighted. Still, even in this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful home business -- the computer.  The computer is so important in fact, we have made it a category all itself.

And remember, learning to use a modern computer is easier than learning to drive a car, so you have no excuse not to plunge forward.

4. The Computer

You should pay close attention to what computers can do for you in your plans to escape your job and make your work-at-home dreams come true.

People who want to run a home business usually have a very small staff – in fact, a staff of one -- yourself!  The rest of your needs are handled by independent contractors, depending on the kind of business you are in and the services you need.

To run a serious, truly global home business, a computer is as necessary as oxygen is to life on earth.  Those who try to fool themselves into thinking they will ever make a serious go of their home-based business without a computer are sadly mistaken.

Computers give you two primary advantages:

(1) They enable you to store large amounts of data and to sort by data field so that you can easily get the information you need.

(2) They enable you to develop a pattern document for every situation you'll ever be in in your business.  To run a home-based business successfully, you must anticipate just what situation will emerge and prepare accordingly.

A business is based on a characteristic series of situations and a characteristic set of things that happen -- or that do not happen.  You must be prepared with the proper document for each situation.  Once you have established all the protocols, and have experienced all the situations associated with your kind of business, the time will come when running your business is, in large part, a repetition of certain key tasks.  Computers are all about handling repetition swiftly and efficiently.

But the computer is much more.  Today, by connecting a computer to the Internet it becomes a multi-task, multi-level communications processing center that connects you to the globe.

Such things as e-mail, on-line services, the Internet, the Web and more can't help but revolutionize the way business is done.  

If there is an effective way to market products on the Internet or any other on-line venue, no one has truly discovered it yet.  The only people making money on Internet Marketing are the people who are selling the concept of doing it.  If you have a product or a service and expect to reach millions of buyers through computer screens, you are sadly mistaken.

The Internet is definitely where a lot of innovative things are happening.

It's a great place to exchange ideas, and stay on the cutting edge whatever your particular business is.

5.  Your Business Hours

If you've been paying attention to the first four points, you're well on your way to becoming a successful home-based business owner.  Now we don't want you to blow it by thinking you can keep banker's hours.

The global market is a 24-hour per day market, and a 365-day per year market.  Let the others sleep late on Saturdays and take Sundays off.

Those times could be your day to move and corner loads of customers that the others miss.

You should get up earlier and quit work later.  You should be open for business on holidays and be available 24-hours a day either personally or through your answering service.

"But wait a minute!" you might be thinking at this point!  "I thought that working at home was all about freedom and an end to drudgery.  This sounds like nothing but  endless work!"

Well, here's the thing.  For most of you who quit your regular jobs to go to work for yourself, you'll discover something magical.  You'll discover that when you are working for yourself, when you are building your own business, a lot of what you do, does not seem like work at all. You are enjoying yourself. BIG TIME!

The great writer Jane Roberts said, "Inspiration is its own motivator."

Running your own business is all about being inspired 24-hours-a-day.  When you stop selling your body and soul to some company or corporation and start giving your energy to yourself, work has a way of turning into inspiration and play.

The perfect work for you is that which you don't think of as work, yet doing it makes money and provides you with the bread and shelter of life.

You'll see what it's like if you make a true commitment to being self employed, put all your energy into it, and stick with it for the long run.

What more can I say: GO FOR IT.