Tuesday, 28 May 2013


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Affiliate marketing is often the first step for beginners who want to make money online. What makes it so attractive for newbies is that there's no need to create a product, and no customer support to deal with, you simply make the sales and collect a commission.

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Wednesday, 1 May 2013



So You Want Your Own Business!

Reasons

There are many reasons for wanting to start your own business, and most of us get to this point.  Which one of the following applies to you?
  • Freedom from daily routine.
  • Doing what I want when I want.
  • Improve my living standard.
  • I want creative freedom.
  • I want to fully use my skills, knowledge and education.
  • I have a product/idea/service that people need.
  • I’ll have more time with the family.
  • I won’t have a dress code.
  • There are good tax breaks for business owners.
  • I work best alone.
  • I want to be my own boss.
  • I want to make the decisions.
Phases to your own business

Every one of the above is a good reason for wanting your own business.  The problem is, that not many people think the process through – step by step.  There are 8 phases to business planning.  They are:
  1. Clarifying the Business Idea/Market Research Phase
  2. Feasibility/Viability Assessment phase
  3. Business Planning Phase
  4. Start-up/Mentoring Phase
  5. Operating/Monitoring Phase
  6. Sustainability Maintenance Phases
  7. Renewal/Growth Phase
  8. Selling, Transferring, Retirement Phase
We’ll cover these phases in later Blogs. Today let’s look at Phase One

Clarifying the Business Idea/Market Research Phase

In the Clarifying the Business Idea/Market Research Phase you take a look at yourself and also your business options.  There are careers that are suited to personality types; to who you are, so the first thing you need to attend to is “Which personality type am I; in a business sense – who am I?”

Duty Fulfillers
  • This is an introverted personality who is serious, quiet, thorough, orderly, matter-of-fact, logical, realistic, and dependable.  
  • They take responsibility, are well organized, know what should be accomplished and work steadily toward it disregarding distractions.  
  • They are careful calculators, and 20% of this group become accountants.
The Mechanics
  • These are also introverts and are cool onlookers.  
  • They are quiet, reserved, observing, and analyzing life with a detached curiosity and have unexpected flashes of original humor.  
  • They’re usually interested in cause and effect, how and why mechanical things work, and in organizing facts using logical principles.  
  • They usually are craftsmen, mechanics, or handymen with about 10% becoming farmers.
The Doers
  • These people are extraverts who are good at on-the-spot problem solving, don’t worry, enjoy whatever comes along, are adaptable, tolerant, and generally conservative in values. 
  • They tend to like mechanical things and sports, and dislike long explanations. 
  • They are best with “real” things that can be worked, handled, taken apart, or put together. 
  • About 10% of this type go into marketing or become Impresarios.
The Executives
  • These are another extrovert group and are hearty, frank, decisive, leaders in activities and usually good in anything that requires reasoning and intelligent talk, such as public speaking. 
  • They’re usually well informed and enjoy adding to their fund of knowledge.  
  • They may sometimes appear more positive and confident than their experience in an area warrants. 
  • They’re sometimes called “judgers” and “thinkers” and 21% of this group become legal administrators.
Roles of Personality Types

To go into each personality type would be far too complicated, but to give you an idea of the roles that personality types could fall into look at the following list.  
Beside the categories we covered in depth here are some simply broken down into Introvert or Extrovert Personality.

Introverts choose careers that satisfy being:
  • Nurturers
  • Guardians
  • Artists
  • Scientists
  • Protectors
  • Idealists
Extraverts  are usually:
  • Performers
  • Visionaries
  • The Inspirers
  • Givers
  • Caregivers
Business Options

The second part of the Investigating Phase is looking at your business options.  When choosing the business you want to start, consider the following:
  • Do you like to work with your hands or brain, or both?
  • Does working indoors or outdoors matter?
  • Are you good at math, writing, puzzles, blueprints, installing things or fixing things?
  • What interests you? What are your hobbies?
  • Do you like to work alone or as part of a team?
  • Do you like to plan things, or go to events?
  • Do you like machines, computers?
  • Do you like to drive or operate equipment?
  • Do you like to travel, collect/display things, give/attend shows, or take pictures?
  • Are you small, large, strong?
The Way Forward: Likes and Dislikes
  • Make a list of your likes and dislikes.  
  • Keep a diary of things you do that relate to business and rate each entry from 1 to 5 based on your interest.  
  • Then prepare a list of your strengths, weaknesses, opportunities and concerns.  
  • After doing all that, you should have a list of possible businesses that covers your interest field.  
  • Then you can make a list of the “possible businesses” and rate them from 1 to 5 based on your own chosen criteria.
  • Some criteria could be:

  1. is it feasible,
  2. low in cost to establish, 
  3. meets my objectives, 
  4. will make money, 
  5. there is a “niche” market of existing customers, or 
  6. it will produce residual income 
     to name just a few.

Thursday, 3 January 2013



How to Live Up to Your Full Potential

Part One: Self-Assessment of Potential


If you want to realise your dreams you need to utilise what you already have - live up to your full potential:
v  You need to learn how to use all your knowledge, skills and abilities
v  You have the inherent power to control what needs to happen in your life for a better future;
v  You will be able to identify new skills you need and how to acquire them;
v  You will fully utilise your skills to ensure a better future; 
v  You will improve your performance, your productivity, and the quality of your whole life.

What makes a high achiever? 

Is it luck, intelligence, talent, dedication?
All of these things matter - they all contribute to a better life.  But sadly, we all know there are intelligent, talented, hard-working people who do not consider themselves very successful or even happy. 

Why?
And we also know people who are just ordinary, everyday people who seem to be very happy and successful at what they do.

Why?
There must be something else, some secret to success.  Actually there are several secrets to achieving your peak performance - living up to your full potential.
Your success at business, friendship, love, sports - just about everything in life - is largely determined by your own self-image.  Your happiness is something you choose.  Just think about it: No one chooses to be unhappy.
However, you have to consciously choose to be happy, self-confident, and successful.
Happiness is elusive when we go after it directly.  So is self-confidence.
Both Happiness and Self-Confidence seem to be more the result of something you achieved than end-results on their own.

A question arises: Can a conscious decision to be happy, self-confident, successful, etc. be of any value to you?  

Well, the secret is to focus on a range of aspects of your life that needs to be in place at all times. 

Let us look at some of these aspects.

1.      Document your potential. 

Begin by assessing your potential.  To do this you must take stock of yourself; of who you are - you need to make a few lists. 
a)      Write down all the things you can do well.  Be as truthful as possible 
b)      When that list is done, make a list of all the things you like to do, even if you think you can't do them well. 
c)      Then, make a list of all the things you would like to do, if you could. 
d)     Now list your hobbies.

2.      Evaluate and review what you have written down

a)      Go back to the list of things you can do well.  You are probably being much too hard on yourself.  Most of us are.  We have this little voice in our heads telling us things like: 
v  "You're so dumb," or
v  "You can't learn to do that," or
v  "You never do anything right," or
v  Similar nasty things. 
v  Even worse, we listen to that voice as if it's telling us the gospel truth. 
So shut off that negative voice – focus on what you are good at and add a few more things to the list of things you can do well. 
Pretend you are your best friend and let your friend tell you what you are good at and add it to your list - it's amazing how much more forgiving and charitable our friends are in their assessment of your capabilities and potential.
b)      Now go to your list of things you like to do but you feel you don't do well.  What do you think your best friends will tell you? Write it down.  You will surprise yourself with the results.
c)      Next, go to your list of things you would like to do if you could. 
v  Ask yourself, "Why am I not doing these things that I would like to do?" 
v  Write your answer or reasons next to each of the listed items.
d)     Review and update your list of hobbies in the same way.
e)      So now you have information about who you are, things you are good at, things you would like to do, and your hobbies – how will all this information help you?
f)       Do you realise that you have just completed a very important self-assessment. It is like standing in front of a mirror and saying to yourself: This is who I am! If you have been truly honest with your self, you have completed a fairly accurate self-assessment. 
Nobody is perfect. So accept that as time goes on you will recognise gaps in your assessment. That is no serious problem. Regard your self-assessment as work-in-progress. But for now we will work with what's on the lists.  At least you have a place to start.

3.      Re-evaluate your self-assessment

Work through your self-assessment again.  You are focusing on all the things you feel you can't do and the reasons why you can't do them, right?  Well, don't.

FOCUS ON WHAT YOU CAN DO - FOCUS ON YOUR POTENTIAL. 

Make it a habit to focus on your strengths.  Don't forget to include your undeveloped potential, as well.  Train yourself to focus on your potential and not on your limitations or so-called weaknesses.
Now that's not to say that you should ignore your list of reasons for not doing some of the things you would like to do.  Not at all!  But look at them from the viewpoint of your strengths. 
v  For instance, you'd like to play basketball but you think you are too short, so you don't even try. In this case, you are looking at it from the viewpoint of your limitations.
v  Now, when you look at it from the viewpoint of your strengths, you would say, "Well, I may be short to play, BUT I am fast.  I can handle the ball well.  I have a lot of stamina.  I can't change being short, but I can refuse to let my limitations overcome my strengths." You see the difference? 
v  Focusing on your limitations lets those limitations make your decisions for you. 
v  Focusing on your strengths lets YOU make the decision. 

To go back to our example:  when you've decided to overcome your height limitations to play basketball - something you really want to do - you will be more determined to develop your strengths to compensate.  You will do well, because you will be doing what you really want to do and you will be determined to develop the full potential of your strengths.  Very few people concentrate on fully developing any of their strengths.  That's where you will have the edge.  You know your true disadvantages but your determination, your single-minded purpose, will inspire you to fully develop the talents and skills you do have.

So you are not a basketball fan.  Then go to your assessment of yourself. 
v  What do you have a major interest in? 
v  What do you have a natural aptitude for?  Go for it. 
v  Devote yourself to something you really like to do. 

Don't choose something just because you think you could make more money at it than you could by doing something else that you would really rather work at. 
§ You won't work to develop your full potential.  You may start out with enthusiasm, but you will soon flag.  It will be a chore to go to work.  You'll probably find yourself hating to go. 
§ It'll be difficult to work on improving your skills because you don't like what you are doing.  You probably won't be working up to your potential. 
§ Your success will probably be limited by your growing lack of interest and your happiness will surely be affected.

If, however, you devote yourself to something you really like to do,
·                     You'll enjoy your work;
·                     You'll be enthusiastic;
·                      You'll be yourself working on improving your skills just for the sheer joy of it;
·                     You will be working to reach your full potential.  
·             You'll soon find you are making more money at this truly interesting occupation than you ever dreamed possible. 
·                       And because you like what you are doing, you will be happier.

When you know you are working to your full potential and you enjoy your work and begin to feel successful, you will find that self-confidence and happiness soon follow.

Saturday, 22 December 2012



Make money working from own home!

How many times have you heard that phrase, pitch, advertisement, or whatever?  

Lots of times, I'm sure. It is used so much because marketers know that staying home and making money is the fondest dream of millions of people. And why not?  

So when someone offers you an opportunity to work from home, and still make enough money to live and pay all your bills, it sounds unbelievably irresistible. Of course, make-believe and reality are always two different things. Is it really possible to run a business from your own home that is more than a hobby or source of part-time income?  Can you get rich working out of your own home?  Can you really trade your day-time job for the comfort of your own home?

Well, for your information, home-based businesses are one of the fastest growing kinds of enterprises in the world today. However, the majority of home workers are not exactly getting rich.  The average work-at-home entrepreneur earns around $20,000 (ZAR R180000) per year.

As master marketer and author Dr. Jeffrey Lant became a work-at-home millionaire, and is a perfect example of what truly can be achieved if you are serious about leaving your day job, staying home, and not settling for peanuts in exchange for your freedom.  You can have it all -- you can stay home and make as much -- and more -- money than your current job provides you.

Five Key Rules 

Starting your own business out of your home is all about attitude and inspiration, but all the attitude in the world won't help you without money!

1. It Takes Commitment

Is it any secret that most people detest their jobs?  Study after study proves that most people simply dread going to work Monday morning, and they live for the freedom of the weekend.  But even that freedom is not pure because we know that it is only temporary.  It's hard to enjoy a Sunday evening when the Monday morning alarm clock is just a few hours away.

When you work for someone else, you live a regimented life.  Your body may not want to get up at 7 a.m., but you have to be at work by 8 a.m. so you lurch out of bed with a head full of sleep.

People who choose to work at home are doing more than just escaping the yoke of their master; they have made a deep, firm, life-altering decision which says that health, happiness and prosperity depend vitally on the freedom to work for ourselves, and in doing so in the comfort of the home.

We want to really emphasize that fact that to be successful in a work-at-home situation, you have to be nothing less than a fanatic; a zealot, who is utterly committed to making work-at-home not only a successful venture, but a profound commitment for life.  You must be convinced that a return to an outside office job would be the equivalent of a spiritual death sentence. If you want to be truly successful at quitting your day job, there cannot be any room for compromises.  

2. Eliminating the Home-Office Mentality

To move our work home, however, does not mean we eliminate every single thing about the traditional  office environment.  Rather, we should select what is useful and what is not.
It's a mistake to quit your job and go home with a "home-office" mentality.
By this we mean thinking small, and believing that you will automatically sacrifice a decent income in exchange for your freedom.  Please!  Do not think small!

Working at home provides many benefits.  We can save a lot of time because we don't need to commute and we have more control over our schedule.  We can save a lot of costs because we don't have the overhead requirements of larger businesses.  We can cut our stress -- and so have more energy -- because we avoid many of the characteristic problems of life in the late 21th-Century office.  We must work these advantages to our profit.

3.  Your International Headquarters

Today you only need access to technology to make the entire world come into your living room.  
We live in a unique time in history.  Satellites, fiber optics, the integrated circuit and other communications miracles means that you can be just about anywhere in the developed world and establish communication with anyone.
The telephone, the fax machine, the computer, the modem -- all of these are not only affordable they are the key to eliminating your need to drive a hectic freeway everyday to get to a place of business outside your home.
With these devices at our disposal, we should allow ourselves to "think globally."  Too often, home-based businesses focus on the narrowest market, the neighborhood, the city or country.  This is fine if you are providing a local service and are content with a certain moderate level of income.  But if you want the big income, you should not think small.  Also, you should not believe that, just because you are home-based, you cannot compete with the big companies.
The purpose of any business is to seek assess and seek out every possible market for its products and services, to ascertain whether these markets have the ability to buy these products/services, to determine whether there is sufficient profit in these markets to warrant approaching them, and, once positive assessment has been made, to launch a sustained marketing campaign that gets a significant percentage of this market to purchase the product or service in question.
Your home telecommunications machines will not only enable you to do this, but they can also help you overwhelm larger, more cumbersome traditional businesses that are your competition.
As a home-based entrepreneur, you will not have all of the disadvantages of your more traditional competitors:  no office rent, equipment or expense; no employees to pay salaries and fringe benefits for; no time wasted on meetings, employee problems, paid sick leave, etc.
All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself.
As a home-based business, you will be already positioned where the traditional business is currently struggling to move: toward the lowest possible overhead and the greatest possible concentration of money on products/service development and product/service marketing.
So, a home-based business takes full advantage of three major goals of modern business success:
(1) Vastly reduced overhead
(2) Easy access to a global market
(3) Full advantage of telecommunications.
To not have the basic telecommunications equipment is extremely short-sighted. Still, even in this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful home business -- the computer.  The computer is so important in fact, we have made it a category all itself.
And remember, learning to use a modern computer is easier than learning to drive a car, so you have no excuse not to plunge forward.

4. The Computer

You should pay close attention to what computers can do for you in your plans to escape your job and make your work-at-home dreams come true.
People who want to run a home business usually have a very small staff – in fact, a staff of one -- yourself!  The rest of your needs are handled by independent contractors, depending on the kind of business you are in and the services you need.
To run a serious, truly global home business, a computer is as necessary as oxygen is to life on earth.  Those who try to fool themselves into thinking they will ever make a serious go of their home-based business without a computer are sadly mistaken.

Computers give you two primary advantages:
(1) They enable you to store large amounts of data and to sort by data field so that you can easily get the information you need.
(2) They enable you to develop a pattern document for every situation you'll ever be in in your business.  To run a home-based business successfully, you must anticipate just what situation will emerge and prepare accordingly.

A business is based on a characteristic series of situations and a characteristic set of things that happen -- or that do not happen.  You must be prepared with the proper document for each situation.  Once you have established all the protocols, and have experienced all the situations associated with your kind of business, the time will come when running your business is, in large part, a repetition of certain key tasks.  Computers are all about handling repetition swiftly and efficiently.

But the computer is much more.  Today, by connecting a computer to the Internet it becomes a multi-task, multi-level communications processing center that connects you to the globe.

Such things as e-mail, on-line services, the Internet, the Web and more can't help but revolutionize the way business is done.  

If there is an effective way to market products on the Internet or any other on-line venue, no one has truly discovered it yet.  The only people making money on Internet Marketing are the people who are selling the concept of doing it.  If you have a product or a service and expect to reach millions of buyers through computer screens, you are sadly mistaken.
The Internet is definitely where a lot of innovative things are happening.
It's a great place to exchange ideas, and stay on the cutting edge whatever your particular business is.

5.  Your Business Hours

If you've been paying attention to the first four points, you're well on your way to becoming a successful home-based business owner.  Now we don't want you to blow it by thinking you can keep banker's hours.
The global market is a 24-hour per day market, and a 365-day per year market.  Let the others sleep late on Saturdays and take Sundays off.
Those times could be your day to move and corner loads of customers that the others miss.
You should get up earlier and quit work later.  You should be open for business on holidays and be available 24-hours a day either personally or through your answering service.
"But wait a minute!" you might be thinking at this point!  "I thought that working at home was all about freedom and an end to drudgery.  This sounds like nothing but  endless work!"
Well, here's the thing.  For most of you who quit your regular jobs to go to work for yourself, you'll discover something magical.  You'll discover that when you are working for yourself, when you are building your own business, a lot of what you do, does not seem like work at all. You are enjoying yourself. BIG TIME!

The great writer Jane Roberts said, "Inspiration is its own motivator."

Running your own business is all about being inspired 24-hours-a-day.  When you stop selling your body and soul to some company or corporation and start giving your energy to yourself, work has a way of turning into inspiration and play.
The perfect work for you is that which you don't think of as work, yet doing it makes money and provides you with the bread and shelter of life.
You'll see what it's like if you make a true commitment to being self employed, put all your energy into it, and stick with it for the long run.

What more can I say: GO FOR IT. 

Thursday, 15 November 2012

WELCOME TO ALL



This is just a brief introduction of myself. No big hu-ha. I am a retired human resources management professional with an absolute passion for the development of the entrepreneurial talents in all of us. Been involved with entrepreneurial training and development for many years. And lately it is the wide spectrum of opportunities available on the Internet that fascinates me. I am not claiming to be the world's greatest expert on all these opportunities, but I will be exploring and sharing my views and assessments. And I invite everybody to share their views and needs as we go along. 

One thing that I really do not want to get into is the Internet Marketing Madness that I have encountered the past 6 weeks or so.

For instance .....

It is amazing the volume of information that is floating around in cyber-space; I downloaded and read a tremendous amount of stuff. But some of the information is so confusing, so la-di-da, that anyone who has the ambition to start an online business, will be totally put off. But there is also some tremendously good information. Would love to share that with you as we go along.

Then there is another sickness that I picked up. Once you have opt-in on some sites to access information you are inundated with emails for evermore by whoever that wants to flock the same information to you over and over again. Annoying and frustrating to say the least. It is not a matter of what YOU want or need; it is more a case of you becoming the dump-yard of desperate online marketers. 

Oh, and then you try to unsubscribe to those flood-gate emails. What a challenge and waste of productive time. I suppose it is all the result of autoresponders that bombard poor info-seekers like me on a 24/7 basis. 

Doing your homework is so important to ensure that you don't get lost in all the information and become a victim of this Internet Marketing Madness.

And that is where I would want to make a contribution to the best of my ability. Helping YOU to decide what YOU want and how we can go about to make YOUR DREAMS come true



YOU KNOWING WHAT YOU REALLY 
WANT IS SO IMPORTANT 

I will share ways and means that can help you to clarify that key question for yourself. And I am sure the journey would be fun. Entrepreneurship is a serious business BUT if you go about the correct way it will provide you with phenomenal excitement and satisfaction. 

Generating a good income on the Internet is a reality but there are many schemes out there that could end up you losing interest; never mind money. And we don't want that to happen; do we? 

I am also planning to launch more Blogs with specific focus areas. Any ideas will be welcomed. Bookmark this page. I will be linking it to my Facebook and Google+ pages (and a few others). It is really now a case of: Getting to know You and You getting to know me.

So there you have it. The Call of The Entrepreneur must be and will be heard. 

I am looking forward to this venture of mine. 

Stephen van Eyssen